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Partenariat

Helping brands grow,
from local to international markets

Experience with start-ups and large corporations
in Strategy, Growth & Brand Marketing

Since launching my freelance consulting practice in Guadeloupe, I’ve been supporting forward-thinking businesses across the Caribbean to accelerate their growth, strengthen their visibility, and optimize their marketing strategy.

Previously, I worked with international companies and tech startups in France, where I built deep expertise in growth marketing, brand strategy, and go-to-market execution, both B2C and B2B2C.

Strategy & Business Growth

Stratégie & Croissance

Launching a mission-driven mobile app in the Caribbean - Zaboka

Ensure a successful launch: launch roadmap, acquisition and retention strategy, refine positioning and target audience, define growth objectives and necessary budget, tracking tools and performance monitoring.

I designed and executed the marketing and growth strategy for Zaboka, a local marketplace app connecting Creole gardens with their communities.
From launch roadmap to acquisition and retention strategy, I structured the entire go-to-market plan: positioning, targeting, growth objectives, budget planning, and performance tracking setup.​

Key actions included:

  • Multi-channel acquisition (social media, influencers, CRM, local events)

  • Conversion & retention strategy (UX/UI improvements, notifications, funnel optimization)

  • Cross-channel measurement and reporting to maximize ROI

 

Zaboka’s new version is set to launch soon... stay tuned on @zaboka_app!

Campaigns & Communication

Omnichannel Marketing Campaigns - Sendwave

Large-scale campaigns across EMEA & the US : six-figure budgets, cross-channel strategy, managing team and partners.

I led several major marketing campaigns designed to engage target audiences and acquire new users for the Sendwave money transfer app.

Between October 2023 and April 2024, I managed three global, multi-market campaigns — the holiday season, the Africa Cup of Nations, and Ramadan — reaching millions of people.

 

Responsibilities included budget management, CRM coordination, and online & offline activation: influencer collaborations, paid social, TV, radio, and event-based marketing to drive awareness and growth.

Branding, Content & Design

Emailing & Social Media - Guy Hoquet Guadeloupe

Promoting a public event and strengthening online presence through engaging social media content.

I created a communication and content plan to promote an open-house event for a real estate development (apartment sales).

Deliverables included email campaigns, social media posts, and print design (flyers, banners).
As part of the community management effort, I produced

posts and videos, publishing weekly across Facebook,

Instagram, LinkedIn, and X (formerly Twitter).

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Let’s grow your brand together

Whether you need to build a marketing strategy from scratch, launch a new product, or enhance your brand’s visibility, I help companies design strategies that deliver measurable growth. Get in touch to discuss your next project!

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